Made with love by Phlogiston

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BRAND OVERHAUL

Singularity develops smart software which takes care of the humdrum so that people can do what they love, instead of everything else.

graphic elements

We chose three basic graphic elements that we felt represented the main concepts of the brand while staying friendly: the circle, the line, and the capsule shape. 

 

Combinations and modifications of these elements are used to construct all of Singularity's visuals.

logo development

The brand overhaul led to this greatly refined version of the logo.

logo construction

The logo is made up of combinations of the primary brand elements: circle and line.

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the colours

Singularity Blue

Singularity Purple

Singularity Magenta

Singularity Grey

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a display typeface

We created a custom typeface for Singularity which says what the brand is all about before you've even read a word.

the stationery

Bus-Stop-Billboard-MockUp
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sunshine
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Bus-Stop-Billboard-MockUp
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sunshine
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the storyworld

We created an entire storyworld for the Singularity brand based on the capsule shape.

We also made these handsome GIFs to show how the Singularity products change people’s lives.

the products

The Singularity magic has been tailored into two products: MetaSport and MetaSchool.

It's all about doing what you love, instead of everything else.