Early childhood development (ECD) has become a global priority in the fight to help children and families out of poverty and deprivation. First National Bank embraced the cause to ensure that South African children receive the love, food, safety, and freedom to play that is essential to their development.
The task was to create an informative booklet which communicates the significance of ECD to FNB staff in an accessible and friendly way without diminishing the importance of investing in ECD as the first step of breaking the poverty cycle.
Engagement and comprehension are at the core of the resulting design which uses bold colour, playful lines and simple language and illustrations to make the booklet an easy, informative, and inspiring read.
Compiled by Lee-Anne Visser & Beulah van Staden
Layout Design by Phlogiston
Printed by Wet Ink Pretoria
Binding by Satori Notebook Co.
Copyright © 2018 First National Bank
All rights reserved. No part of this book may be reproduced in whole or in part without written permission from the publisher.